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Elena Ross

Head of GEO Strategy

Elena heads Generative Engine Optimization strategy at ZeroGravity, designing citation campaigns and entity-authority frameworks that get brands referenced by ChatGPT, Perplexity, and Gemini.

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Articles by Elena

GEO·10 min

How to Get Cited by ChatGPT: 11 Proven Tactics for 2026

A tactical guide to getting your brand cited in ChatGPT responses. 11 proven GEO strategies covering content format, entity authority, citation-bait content, and AI crawler optimization.