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Marcus Webb
Head of Content & AEO
Marcus leads content and Answer Engine Optimization at ZeroGravity. He has spent over a decade in technical and semantic SEO and now focuses on engineering content that AI engines cite and quote.
Articles by Marcus
Strategy·12 min
AEO vs GEO vs SEO: The 2026 Definitive Guide
Understand the differences between Search Engine Optimization, Answer Engine Optimization, and Generative Engine Optimization — and which strategy your brand needs to dominate AI search in 2026.
AEO·14 min
How to Appear in Google AI Overviews: The Complete 2026 Guide
Step-by-step guide to getting your content selected for Google AI Overviews (formerly SGE). Covers content structure, schema markup, E-E-A-T signals, and the queries where AI Overviews appear most.